Uncle Charley’s is pleased to announce the launch of a new fresh beer bratwurst sausage line, which includes a partnership with Pittsburgh Brewing Co. Uncle Charley’s combined it’s premium craft quality bratwurst recipe with the crisp flavor of IC Light to develop a great tasting beer bratwurst. The product was introduced in the Pittsburgh market in early November and is available in local grocery stores.
“We wanted to partner with a hometown company that had a similar quality commitment and strong involvement in the community. It has been a great experience to work with the new ownership team of Pittsburgh Brewing Company. They have made a major commitment to rebuild the IC brand to the local dominance it once had in this market. There is a tremendous fit between the users of our two brands and we are very proud to have developed the best-tasting beer bratwurst in the market. This new beer bratwurst is a great fit to capitalize on all the football season tailgating and holiday entertaining.” said Paul Beranek Vice President of Sales and Marketing at Uncle Charley’s.
“We see this as the beginning of a great relationship with Pittsburgh Brewing Co. In addition to developing a great product, we have developed an exciting consumer promotion with Pittsburgh Brewing and Pittsburgh Dad to send consumers on a cruise to the Bahamas on the Legends of Pittsburgh Cruise. We are excited to see what comes next,” added Beranek.
Uncle Charley’s is a local Pittsburgh company with over 30 years of serving the best quality line of pork sausage items. It is the dominant fresh sausage brand in the local market and also produces premium quality breakfast items, smoked items and ready to eat meal solutions.